I'm Jo. I've honed my craft over 20 years of experience in PR & marketing communications; working both agency and client-side. During that time, I've been a Group Account Director of a UK Top 10 PR agency, a VP of Marketing and led the marketing communications in businesses of all sizes, from successful start-ups to large enterprises with global remits. 

​

My marketing experience gives me a copywriting superpower: I appreciate the inherent value of beautifully written, high quality, engaging content and also understand that my content writing is there to serve a purpose –  to reach your target audience and drive clicks, conversions and conversations. My clients really appreciate the fact that I've sat where they do, commissioning content, looking for a freelance content marketing consultant or marketing communications services and I inherently know what it is that they are looking for and what my work needs to achieve. 

 

While I've dabbled with niches and certainly have some areas of expertise, I appreciate the fact that no two days of my writing and content management work are the same.  I'm a firm believer that when we stop learning, we stop growing, which is why I offer my services in a variety of areas. I write with some of the biggest (and smallest) in their fields and my dedication to getting the job done is the same regardless. (My years of working in technology also make me fairly fluent in engineer-speak and extracting and communicating benefits clearly). Work should be an enjoyable and pleasurable experience, with people you enjoy growing with, which is why I prefer to build ongoing relationships with my clients, who all inspire me in some way. 

​

I make it my business to power your business. 

​

I work in a way that works for you – whether that's on a per-project basis, an hourly rate or a monthly retainer. I can be an experienced head, to support you through a squeeze in your resources, a mainstay in your team or someone to drop in and handle your special projects. For content writers, UK and international content can sometimes have significant differences, so truly understanding how different markets work can be complex. Knowing the differences between UK content and international content can ne fundamental to success. That is where someone with global marketing expertise can make all the difference. (I do a lot of work in international markets and on localisation projects.) 

​

If you need a freelance copywriter, a freelance content marketing consultant or you think I could be a good fit for your marketing communications project, why not get in touch?  As well as working directly with companies, I also work with PR, SEO and content agencies to provide content and copywriting services.